Scibids Margin Dashboard

Generated September 21, 2026 10:42 AM · 18 insertion orders

September Actual Aggregate Margin
85.2%
September Aggregate Goal
80.0%
▲ 5.2% above goal
Under benchmark
2
Total IOs
18

Goal per Viamedia 00799736 Insertion Order (signed 2026-09-02), for Sep 1 – Sep 30, 2026.

Aggregate Margin Trend
Sep 8 Goal: 80.0% Sep 21
Insertion Order IO ID Actual Margin Benchmark Delta vs Previous CPM CTR Impressions
123955_ConnellyPartners_LibertyBank_AttentionMobile_05/26/2026_10/31/2026_24716_123955 1028512713 53.0% 70.0% ▼ 17.0% under ▲ 2.0%
vs Sep 20
4.27 0.17% 169,638
123945_ConnellyPartners_LibertyBank_AttentionMobile_05/26/2026_10/31/2026_24716_123945 1028508375 66.0% 75.0% ▼ 9.0% under ▲ 1.0%
vs Sep 20
4.06 0.02% 417,785
124049_Viamedia_JetBlue_Display-Native_06/01/2026_09/30/2026_24755_124049 1028676368 70.0% 70.0% On target — 0.0%
vs Sep 20
2.7 0.26% 1,153,788
125026_Viamedia_ClassicChevroletDenisonSPK_AttentionMobile_08/10/2026_12/31/2026_25245_125026 1030557208 84.0% 75.0% ▲ 9.0% over — 0.0%
vs Sep 20
2.02 0.05% 263,733
53934417728_Mars United_Pedigree_Walmart_PostBeacon_Attention+_7/13/26-12/31/26_CPM 1029517137 85.0% 75.0% ▲ 10.0% over — 0.0%
vs Sep 20
1.79 0.04% 909,168
46760300341_AvalereHealthChicagoVYVGART_AttentionCTV_01/01/2026_12/31/2026_49070577286_46760300341 1025156928 85.0% 75.0% ▲ 10.0% over — 0.0%
vs Sep 20
4.94 0.01% 4,363,207
53934417727_Mars United_Pedigree_Walmart_PostBeacon_Display_7/13/26-12/31/26_CPM 1029518004 81.0% 70.0% ▲ 11.0% over — 0.0%
vs Sep 20
1.02 0.08% 1,672,511
124050_Viamedia_JetBlue_Display_06/01/2026_09/30/2026_24755_124050 1029118297 81.0% 70.0% ▲ 11.0% over — 0.0%
vs Sep 20
1.16 0.64% 1,564,097
123946_ConnellyPartners_LibertyBank_Pre-Roll_05/26/2026_10/31/2026_24717_123946 1028445708 82.0% 70.0% ▲ 12.0% over — 0.0%
vs Sep 20
1.59 0.05% 324,095
46761177661_AvalereHealthChicagoMGUnited_OTT_01/01/2026_12/31/2026_49070761352_46761177661 1025069189 88.0% 75.0% ▲ 13.0% over — 0.0%
vs Sep 20
3.82 0.00% 161,768
123943_ConnellyPartners_LibertyBank_Display-Native_05/26/2026_10/31/2026_24716_123943 1028836531 93.0% 75.0% ▲ 18.0% over — 0.0%
vs Sep 20
0.8 0.12% 1,186,995
52952584833_Horizon Next_TIAA_2026 Wealth Management_Tier 2_Display_3/11/26-12/31/26_CPM 1027517425 88.0% 70.0% ▲ 18.0% over — 0.0%
vs Sep 20
0.61 0.30% 649,340
125166_SinclairBroadcastingGroup_NationalHighwayTrafficSafety_Cross Screen_Retargeting Display_Audience Retargeting_Display_08/19/2026_09/07/2026_25309_125166 1030835566 94.0% 75.0% ▲ 19.0% over — 0.0%
vs Sep 20
0.34 0.11% 1,391,649
125165_SinclairBroadcastingGroup_NationalHighwayTrafficSafety_Cross Screen_Display_M18-34_LFID_August-September 2026_Display_08/19/2026_09/07/2026_25309_125165 1030525575 89.0% 70.0% ▲ 19.0% over — 0.0%
vs Sep 20
0.57 0.15% 5,544,769
124540_BayerHealthCareLLC_Midol_Display_08/01/2026_09/15/2026_25017_124540 1030265362 90.0% 70.0% ▲ 20.0% over — 0.0%
vs Sep 20
0.51 0.97% 1,305,428
46761177660_AvalereHealthChicagoMGUnited_OTT_01/01/2026_12/31/2026_49070761352_46761177660 1025069186 97.0% 75.0% ▲ 22.0% over — 0.0%
vs Sep 20
0.95 0.00% 54,024
48694456607_Viamedia_Service Electric Cablevision _Keenan Nagle Advertising_Display_01/12/2026-12/31/2026_3185716_546011779_QR 1025419050 92.0% 70.0% ▲ 22.0% over — 0.0%
vs Sep 20
0.65 0.20% 466,487
48670091919_Viamedia_Service Electric Cablevision _Keenan Nagle Advertising_Display_01/12/2026-12/31/2026_3185726_546012028_QR 1025343557 92.0% 70.0% ▲ 22.0% over — 0.0%
vs Sep 20
0.64 0.14% 519,404